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World Mobile Congress
https://www.deloitte.com/global/en/events/mobile-world-congress.html
Role
Digital designer
Contribution
Visual guideline, digital posters, signposting, interactive installation design
Tool
Illustrator Adobe XD Figma Blender Photoshop
Date
11.2022-02.2023
Overview
Mobile World Congress (MWC) is the most influential event of its kind. Senior executives from the world’s largest organizations and representatives from international governments will travel to Barcelona from 27 February–2 March 2023. Deloitte is thrilled to bring an impactful, interactive and engaging presence to the show floor this year.
As a digital designer, I am responsible for the visual direction of the exhibition, including customizing the brand guideline, making electronic posters, signposting, and interactive design.
Design concept
Deloitte’s theme this time is ‘connecting the world’, Ribbon, is the symbol of this theme. And we also focused on four themes, 5g, cloud, unlimited reality and cyber. Therefore, the design should be combined with Deloitte’s theme color to reflect a sense of the future and technology. With the development of technology, the world is becoming more and more connected, so our exhibition theme is a technology tree that attendees can interact with through their mobile phones.
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5G, CLOUD, CYBER AND UNLIMITED REALITY
Digital posters exploration
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Signposting exploration
Interactive
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Feedback from leadership
